Market Forces and EHRs As Seen by Vendor CEOs

In the competitive market driven economy, one might anticipate dropping costs in response to a growing array of players. This may not apply to the growing industry of electronic health/medical records (EHR or EMR).

The CEO of AllScripts, Glen Tullman, suggested that EHR pricing may level out some, but anticipates that healthcare providers will still be willing to pay more for sophisticated software, particularly if it supports activities that address performance rewards.

He also suggests that hospitals, instead, may start footing the bill to offer EHRs to physician practices on staff at a subsidized rate. NextGen’s CEO, Patrick Cline, agrees and noted recent increased interest from hospitals proposing such a solution. See full coverage in Medical Economics.

March 27, 2007 Related topics: Pricing, IT & software

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